Fundraising Articles

If your non-profit organization is typical, your direct mail program raised 50 percent of its revenue, with a mailing-the Christmas appeal. More people spend more money for the "Holiday Season" Writing as they give each other single mailing all year. Your goal is to persuade these generous donors this Christmas to give back. Here's [...]

Do you want your donors to give more, you have to want them to be more frequent, or you want to give more of your donors?
If your answer is "all of the above, here are some ways to increase are tested to the size of donor gifts fundraising letters.
Ask for [...]

You should literally twice before you think of direct mail donors, a back-end bonus. And none of these ideas has nothing to do with net revenue.
Yes, your goal with offering a back-end premium to increase net sales. If your mailing is over and you have deducted the cost of the premium and [...]

Some non-profit organizations should not directly Mail as a way to win new donors. Is your Organization one of them? Take this simple test and out.
Test # 1: Are you also aware that many people? The average return rate for a direct-mail donors Acquisition mailing is 1%. [...]

Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon begin to ask each other questions to find out who and what they have in common. The game goes something like this:
Moses: You look like you're Mennonites.
David: I am. My name is David [...]

The last one, which should ask you a Fundraising — Writing is a donation. You have nothing to demand Money until your first convinced that the donor They deserve their attention to appreciate the value of their time, them as a person and want with their partners in The [...]

Make your donation request letters lack a protagonist? The most compelling appeal letters feature is a man or a woman, a boy or a girl that captured the attention of donors and makes the attractiveness of people, movement, and profitable.
The most memorable novels, movies and TV shows feature strong protagonists. The protagonist [...]

What would happen if the author of The Da Vinci Code, your next direct mail fundraising has written a letter of complaint?
Would your writing to be boring? Predictable? Forgettable?
I give the answer in a minute.
Your donors will no longer be lackluster for appeal letters. Today is busy, distracted [...]

Successful fundraising letters are exciting to read. Take your crack houses, battlefields, logging protests, prisons, floods and other places that you never again to enter. Effective donation request letter will show you the organizations you support at the forefront in the fight for legal injustice, and to correct injustices committed the world a better [...]