Fundraising Articles

You should literally twice before you think of direct mail donors, a back-end bonus. And none of these ideas has nothing to do with net revenue.
Yes, your goal with offering a back-end premium to increase net sales. If your mailing is over and you have deducted the cost of the premium and [...]

Make your donation request letters lack a protagonist? The most compelling appeal letters feature is a man or a woman, a boy or a girl that captured the attention of donors and makes the attractiveness of people, movement, and profitable.
The most memorable novels, movies and TV shows feature strong protagonists. The protagonist [...]

First, recognize an important fact:
Nobody gives away money without something in return.
With the exception of small premium to do, such as address labels that do not get the donors what they can hold in their hands to show where their money went. But they get something back, otherwise they would [...]